Easy2Siksha.com
GNDU Question Paper-2025
Bachelor of Computer Application (BCA) (Hons.)
1
th
Sem. (Batch 2025-29) (CBGS)
COMMUNICATION SKILLS IN ENGLISH-I
Time Allowed: Three Hours Max. Marks: 100
Note: Attempt Five questions in all, selecting at least One question from each section. The
Fifth question may be attempted from any section. All questions carry equal marks.
SECTION-A
1. How is reading a complex process? Discuss in detail the steps involved in the reading process.
2. What are the different reading tactics and strategies!
SECTION-B
3 Read the following passage carefully and tick the correct answer.
Misers are generally characterized as men without honour or without respect or without humanity
who like only to accumulate wealth and to this passion sacrifice every other happiness. They have
been described as Mad Men who, in the midst of abundance, banish every pleasure and make
from imaginary wants real necessities, But few, very few, conespond to this exaggerated picture
and perhaps there is not one to be found anywhere. Instead of this, we find the noble and
industrious branded by the vain and the idle with the odious appellation; men who by the way
frugality and labour raise themselves above their equals and contribute their share of industry to
the common stock. Whatever the vain or ignorant may say, well were it for society had we more
of this character among us. In general, these close men are found at least the true benefactors of
society. With an avaricious man we seldom lose in our dealing: But too frequently in our
Commerce with prodigality
(1) What is the general view about misers?
(a) They hate wealth
Easy2Siksha.com
(b) They are in love with wealth
(c) They have honour, respect and humanity
(d) They are passionate about happiness
(2) Tick the correct answer:
(a) Misers live in abundance
(b) They enjoy themselves
(c) They do not have wants
(d) They are considered sane
(3) Tick the correct choice:
(a) This is a real picture of misers
(b) They are found everywhere as such
(c) The noble and industrious are not misers
(d) Real misers add nothing to society
(4) Tick the correct option:
(a) Frugal persons benefit society
(b) We do not need them
(c) A prodigal person wastes nothing
(d) A frugal person does not labour
(5) Frugality means:
(u) economy
(b) poverty
(c) extravagance
(d) breakable
4 Read the following passage carefully and answer the questions that follow:
Tolerance, non-violence and peaceful public discussion of various issues are among the principal
traits of a democratic set-up, But of late, violence has been increasing sharply, tainting the polity to a
disconcerting degreq Democracy, the rule of the people, is undeniably the only way to govern a
Easy2Siksha.com
country such as India with its immerse diversity, many religions and languages, But the spectacle of
Parliamentarians and State legislators indulging in violence is a sad reflection on the Indian polity. If
tolerance of other's opinions, non-secular actions and similar other factors are not kept away from
Politics, there would be a great danger to democracy, There is little doubt that violence, whatever
shape it takes -communal, political or other indicates a breakdown of the State, It also manifests
fragility and indefensible weakness of the social order. It points to a lack of sound character, a flaw in
the mental makeup of people, a rashness of temperament and lack of mental balance. It is a ticket to
nowhere. In fact. it spells relation of the worst type It solves no problem, mends no situation.
Questions:
(a) What principal traits of a democratic setup does the writer mention?
(b) How is democracy defined in the passage?
(c) Why is democracy the most suitable way to govern India?
(d) What does violence indicate?
(e) Does violence lead us anywhere!"
SECTION-C
5 What are the main strategies to understand details, coherence and meaning in a passage?
Discuss in detail.
6 Write an application along with a resume to a medical for the job of a Medical Representative,
SECTIONーD
7. Draft a memorandum to one of the marketing officers ww has been falling short of targets in
the recent past.
8. Discuss the structure and planning of a business letter.
Easy2Siksha.com
GNDU Answer Paper-2025
Bachelor of Computer Application (BCA) (Hons.)
1
th
Sem. (Batch 2025-29) (CBGS)
COMMUNICATION SKILLS IN ENGLISH-I
Time Allowed: Three Hours Max. Marks: 100
Note: Attempt Five questions in all, selecting at least One question from each section. The
Fifth question may be attempted from any section. All questions carry equal marks.
SECTION-A
1. How is reading a complex process? Discuss in detail the steps involved in the reading process.
Ans: How is Reading a Complex Process? Discuss in Detail the Steps Involved in the
Reading Process
Reading is one of the most important skills in human life. It is not just the act of looking at
words written on paper. Reading is actually a complex mental process in which the brain
works continuously to understand symbols, words, sentences, meanings, emotions, and
ideas. Whenever a person reads a book, newspaper, message, or article, many mental
activities happen together. The eyes see the words, the brain recognizes them, memory
connects previous knowledge, and understanding is created. Therefore, reading is called a
complex process.
A good reader does much more than simply pronounce words. A reader thinks, imagines,
analyzes, predicts, and understands the message hidden behind the text. Reading also helps
in improving knowledge, vocabulary, communication skills, and thinking ability.
Why is Reading a Complex Process?
Reading is considered a complex process because it involves many activities at the same
time. It is not a single action. Different parts of the brain work together to make reading
meaningful.
The complexity of reading can be understood through the following points:
Easy2Siksha.com
1. Recognition of Symbols
The first task in reading is identifying letters, symbols, and words. The eyes capture written
symbols and send signals to the brain. The brain then recognizes these symbols as
meaningful language.
For example, when we see the word APPLE, our brain immediately understands it as a
fruit.
2. Pronunciation and Sound Connection
While reading, the brain connects letters with sounds. This process is called decoding.
Readers identify how words are pronounced and spoken.
Children especially learn reading by connecting letters with sounds.
Example:
C + A + T = CAT
This simple activity itself requires mental effort.
3. Understanding Meaning
Reading is not useful if the reader cannot understand the meaning. The reader must
understand the ideas, facts, feelings, and messages present in the text.
For example, when reading a story, the reader understands characters, emotions, and
events.
4. Use of Memory
Reading also depends on previous knowledge and memory. Readers connect new
information with what they already know.
Suppose a student reads about pollution. If the student already knows about smoke, dirty
water, and waste, understanding becomes easier.
5. Thinking and Interpretation
Easy2Siksha.com
A reader constantly thinks while reading. Sometimes readers predict what may happen next
or form opinions about the text.
For example, while reading a mystery story, readers try to guess the criminal before the
ending.
6. Concentration and Attention
Reading requires focus and attention. If the mind is distracted, understanding becomes
difficult. Therefore, reading also involves mental discipline.
Diagram of the Reading Process
Reading Process
│
┌───────────────────┼───────────────────┐
│ │ │
Seeing Words Decoding Words Understanding Meaning
│ │ │
Pronunciation Connecting Sounds Interpretation
│
Thinking & Analysis
│
Final Understanding
Steps Involved in the Reading Process
Reading takes place through several important steps. Each step helps the reader move from
simple word recognition to deep understanding.
1. Sensory Perception (Seeing the Text)
The reading process begins with the eyes. The reader sees printed letters, symbols, and
words. The eyes send visual signals to the brain.
This is the physical stage of reading.
Example:
When a student opens a book, the eyes first observe the written words.
Without proper eyesight or attention, reading cannot happen effectively.
Easy2Siksha.com
2. Word Recognition
After seeing the symbols, the brain recognizes letters and words. This process is called word
recognition.
The reader identifies:
Alphabets
Spellings
Familiar words
A skilled reader recognizes words quickly without much effort.
Example:
The word school is immediately recognized because it is familiar.
3. Decoding
Decoding means converting written symbols into sounds and language patterns. In this step,
readers understand how words are pronounced.
This step is especially important for beginners and children.
Example:
A child reads:
B + O + O + K = BOOK
Decoding helps in correct pronunciation and fluency.
4. Vocabulary Understanding
The reader must know the meaning of words. Vocabulary plays a very important role in
reading comprehension.
If readers do not understand difficult words, they may fail to understand the whole passage.
Example:
Words like democracy, economy, or environment require prior knowledge.
A strong vocabulary improves reading ability.
Easy2Siksha.com
5. Sentence Comprehension
After understanding individual words, the reader combines them to understand complete
sentences.
Grammar, punctuation, and sentence structure help the reader understand the exact
meaning.
Example:
The boy kicked the ball.
The reader understands:
Who performed the action
What action happened
What object was involved
6. Interpretation and Thinking
This is one of the most important steps. Here the reader goes beyond simple understanding
and starts analyzing the text.
The reader:
Thinks deeply
Finds hidden meanings
Connects ideas
Forms opinions
Example:
While reading a poem, readers may understand emotions such as sadness, love, or hope.
7. Integration with Previous Knowledge
Readers connect new information with their past experiences and knowledge.
This helps in better understanding and remembering the content.
Example:
If someone has visited a village before, they can easily imagine village life while reading
about it.
Easy2Siksha.com
8. Evaluation and Critical Thinking
In advanced reading, readers evaluate whether the information is true, useful, or logical.
This develops critical thinking skills.
Example:
While reading a news article, readers may question:
Is the information accurate?
Is the writer biased?
What evidence supports the argument?
9. Retention and Memory
Finally, the reader stores important information in memory for future use.
Good reading improves long-term learning and knowledge.
Students especially use this step while preparing for examinations.
Importance of Reading
Reading is important in every stage of life. It provides many benefits.
1. Increases Knowledge
Reading gives information about the world.
2. Improves Vocabulary
Readers learn new words and expressions.
3. Develops Thinking Ability
Reading improves imagination and analytical skills.
4. Enhances Communication Skills
Good readers usually become good speakers and writers.
5. Builds Confidence
Easy2Siksha.com
Knowledge gained from reading increases confidence.
Types of Reading
Different situations require different types of reading.
Type of Reading
Meaning
Silent Reading
Reading without speaking
Loud Reading
Reading with pronunciation
Skimming
Reading quickly for main ideas
Scanning
Searching for specific information
Intensive Reading
Deep and careful reading
Extensive Reading
Reading for pleasure and knowledge
Conclusion
Reading is much more than simply looking at words. It is a highly complex mental process
involving seeing, decoding, understanding, thinking, interpreting, and remembering.
Different parts of the brain work together to create meaning from written language.
The reading process includes several important steps such as sensory perception, word
recognition, decoding, vocabulary understanding, comprehension, interpretation, critical
thinking, and retention. Each step plays an important role in successful reading.
Therefore, reading is not only a language skill but also a thinking skill that helps individuals
gain knowledge, improve understanding, and develop intellectually throughout life.
2. What are the different reading tactics and strategies!
Ans: Effective reading is not a passive process of letting words wash over you; it is an active,
deliberate dialogue between you and the text. Depending on your goalwhether you are
cramming for a difficult biology exam, researching a specific historical fact, or analyzing a
piece of complex literatureyou need to employ different methods to succeed.
Tactics are the specific, short-term actions you take while looking at a page, while strategies
are the broader, overarching plans you use to comprehend and retain the material. Here is a
comprehensive breakdown of the most effective approaches to tackle any text.
1. Speed and Discovery Tactics
Easy2Siksha.com
These tactics are designed purely for efficiency. You use them when you need to process a
large volume of text quickly to extract specific pieces of information, or to determine if a
text is worth a deeper, more time-consuming read.
Skimming: Skimming involves reading rapidly in order to get a general overview or
the "gist" of the material. When you skim, you intentionally skip the bulk of the
words. Instead, you focus your eyes on the title, the introduction, the headings and
subheadings, the first and last sentences of paragraphs, and any bolded terms or
bulleted lists. Skimming is the perfect tactic for previewing a textbook chapter
before a lecture so you know what is coming, or deciding if a lengthy article is
relevant to a research paper you are writing.
Scanning: Scanning is hunting for a specific, isolated fact. You use this tactic when
you already know exactly what you are looking forsuch as a specific date, a
person's name, a statistic, or a vocabulary keyword. When scanning, your eyes move
rapidly over the text, entirely ignoring the broader narrative or meaning. You are
solely looking for the visual shape of the target information. You scan a dictionary for
a word, or a financial report for a specific revenue number.
2. Structured Study Strategies: The SQ3R Method
When you need to deeply understand and remember complex, dense information, simply
reading from start to finish is rarely effective. The SQ3R method is a highly structured, step-
by-step reading strategy designed specifically to maximize comprehension and long-term
retention.
Survey: Before you read a single paragraph of the body text, preview the material.
Look at the title, headings, charts, graphs, and the end-of-chapter summary. This
builds a mental framework and context for the information that is about to come.
Question (or Query): Turn the headings and subheadings into direct questions. For
example, if a textbook heading is "The Causes of the Civil War," ask yourself, "What
were the primary economic and social causes of the Civil War?" This simple act gives
your brain a specific goal and makes you an active investigator rather than a passive
recipient of information.
Read: Now read the text, but read specifically to answer the questions you just
generated in the previous step. This keeps your attention highly focused and
prevents your mind from wandering.
Recall (or Recite): After reading a section, immediately look away from the text and
try to answer your question aloud or in writing. If you cannot explain what you just
read in your own words, you haven't understood it yet, and you need to reread that
section.
Review: Once you have finished the entire chapter or article, go back over your
notes and the main headings to cement the relationship between all the concepts
you just learned.
3. Active Engagement Tactics
Easy2Siksha.com
These are the physical and mental habits you should employ while actively moving through
a text to ensure you are processing the information rather than just letting your eyes glaze
over.
Annotation: This means having a literal conversation with the author in the margins
of the text. Highlighting is often a passive trap that makes you feel like you are
learning without actually doing the cognitive work. True annotation involves writing
brief summaries of paragraphs in the margins, starring key concepts, defining
unknown words, arguing with the author's logic, and writing down questions you
have.
Chunking: Complex texts can quickly overwhelm your working memory. Chunking
involves breaking a difficult text into highly manageable sections (e.g., one page or
even one long paragraph at a time). You intentionally stop at the end of each
"chunk" to ensure you fully understand it before allowing yourself to move on to the
next.
The Cornell Note-Taking System: This is a physical layout for capturing information
as you read that forces active engagement. You divide your paper into three
sections: a narrow left column for cues and questions, a wider right column for your
actual notes and bullet points, and a bottom section for a brief, one-to-two sentence
summary of the entire page.
4. Deep and Critical Reading Strategies
These strategies are used for higher-level analysis, particularly when dealing with literature,
philosophy, persuasive essays, or primary historical documents where the how and why are
just as important as the what.
Close Reading: This is a hyper-focused strategy where you analyze the text at the
sentence or even word level. You look for underlying patterns, recurring metaphors,
shifts in tone, and specific structural choices. The goal is to uncover the deeper,
subtextual meaning of the work and understand exactly how the author is
manipulating language to produce a specific emotional or intellectual effect.
Contextualizing: A text never exists in a vacuum. This strategy involves reading a
piece of writing strictly through the lens of its historical, cultural, or biographical
context. To truly understand a historical document or a classic novel, you must read
it while keeping in mind the societal norms, political climate, and major events of the
specific time it was written.
Synthesizing: This is the absolute highest level of reading comprehension.
Synthesizing requires you to connect the ideas in the current text with other texts
you have read, your own personal experiences, and your existing knowledge base.
You aren't just absorbing new information; you are integrating it into your broader
understanding of the world, identifying contradictions between authors, and
creating entirely new insights.
By deliberately choosing the right tactic or strategy for the material sitting in front of you,
reading transforms from a tedious chore into a highly efficient, powerful tool for learning
and analytical thought.
Easy2Siksha.com
SECTION-B
3 Read the following passage carefully and tick the correct answer.
Misers are generally characterized as men without honour or without respect or without
humanity who like only to accumulate wealth and to this passion sacrifice every other
happiness. They have been described as Mad Men who, in the midst of abundance, banish
every pleasure and make from imaginary wants real necessities, But few, very few,
conespond to this exaggerated picture and perhaps there is not one to be found
anywhere. Instead of this, we find the noble and industrious branded by the vain and the
idle with the odious appellation; men who by the way frugality and labour raise
themselves above their equals and contribute their share of industry to the common
stock. Whatever the vain or ignorant may say, well were it for society had we more of this
character among us. In general, these close men are found at least the true benefactors of
society. With an avaricious man we seldom lose in our dealing: But too frequently in our
Commerce with prodigality
(1) What is the general view about misers?
(a) They hate wealth
(b) They are in love with wealth
(c) They have honour, respect and humanity
(d) They are passionate about happiness
Ans: (b) They are in love with wealth
(2) Tick the correct answer:
(a) Misers live in abundance
(b) They enjoy themselves
(c) They do not have wants
(d) They are considered sane
Ans: (a) Misers live in abundance
(3) Tick the correct choice:
(a) This is a real picture of misers
(b) They are found everywhere as such
(c) The noble and industrious are not misers
Easy2Siksha.com
(d) Real misers add nothing to society
Ans: (c) The noble and industrious are not misers
(4) Tick the correct option:
(a) Frugal persons benefit society
(b) We do not need them
(c) A prodigal person wastes nothing
(d) A frugal person does not labour
Ans: (a) Frugal persons benefit society
(5) Frugality means:
(u) economy
(b) poverty
(c) extravagance
(d) breakable
Ans: (a) economy
4 Read the following passage carefully and answer the questions that follow:
Tolerance, non-violence and peaceful public discussion of various issues are among the
principal traits of a democratic set-up, But of late, violence has been increasing sharply,
tainting the polity to a disconcerting degreq Democracy, the rule of the people, is
undeniably the only way to govern a country such as India with its immerse diversity, many
religions and languages, But the spectacle of Parliamentarians and State legislators indulging
in violence is a sad reflection on the Indian polity. If tolerance of other's opinions, non-
secular actions and similar other factors are not kept away from Politics, there would be a
great danger to democracy, There is little doubt that violence, whatever shape it takes -
communal, political or other indicates a breakdown of the State, It also manifests fragility
and indefensible weakness of the social order. It points to a lack of sound character, a flaw
in the mental makeup of people, a rashness of temperament and lack of mental balance. It
is a ticket to nowhere. In fact. it spells relation of the worst type It solves no problem,
mends no situation.
Questions:
(a) What principal traits of a democratic setup does the writer mention?
Easy2Siksha.com
(b) How is democracy defined in the passage?
(c) Why is democracy the most suitable way to govern India?
(d) What does violence indicate?
(e) Does violence lead us anywhere!"
Ans: (a). The writer mentions tolerance, non-violence, and peaceful public discussion of
various issues as the principal traits of a democratic setup.
(b). Democracy is defined as the rule of the people.
(c). Democracy is the most suitable way to govern India because India has immense
diversity, many religions, and many languages.
(d). Violence indicates a breakdown of the State and weakness in the social order.
(e). No, violence does not lead us anywhere. It is described as a ticket to nowhere and
solves no problem.
SECTION-C
5 What are the main strategies to understand details, coherence and meaning in a
passage? Discuss in detail.
Ans: Moving beyond basic reading to deeply understanding a complex passage requires a
shift in mindset. You must stop treating a text as a stream of words to simply absorb, and
start treating it as a structural puzzle to deconstruct.
To truly master reading comprehension, you have to attack a passage at three distinct
levels: the micro-level (details), the meso-level (coherence and structure), and the macro-
level (overall meaning). Here is a detailed breakdown of the main strategies for each.
1. Grasping the Details (The Micro-Level)
Details are the specific facts, pieces of evidence, and granular descriptions that an author
uses to build their argument. If you miss the details, the broader meaning collapses.
Syntactic Parsing (Deconstruction): Complex academic or historical sentences often
bury the main point under layers of modifying clauses and prepositional phrases. To
grasp the core detail, mentally strip the sentence down to its bare subject, verb, and
object. Once you understand the core action (e.g., "The government raised taxes"),
you can layer the descriptive details back on (e.g., "in an effort to curb inflation
during the post-war period").
Targeting Signpost Words: Authors don't hide their important details; they usually
point directly to them using specific transition words. When you see phrases like
specifically, for instance, namely, or in particular, you should immediately slow
Easy2Siksha.com
down. These words signal that a broad concept is about to be anchored by a
concrete, essential detail you need to remember.
Active Questioning: Don't just highlight. After every dense paragraph, force yourself
to answer: Who, what, when, where, and how? If you cannot articulate those specific
details without looking back at the page, you have glazed over the text and need to
re-read.
2. Mapping Coherence (The Meso-Level)
Coherence is the "glue" of a passage. It is how individual sentences and paragraphs logically
link together to form a smooth, unified thought rather than a disjointed list of facts.
Mind the Graph
Tracking Discourse Markers: These are the functional words that indicate the logical
relationship between two ideas. You must actively track them to understand the
flow of the argument.
Trent University
o Cause and Effect: therefore, consequently, as a result.
o Contrast and Pivot: however, despite, conversely, on the other hand. (These
are the most important words in any passage, as they signal a change in the
author's direction).
o Addition: furthermore, moreover, similarly.
Following the "Anaphora" (Pronoun Resolution): A major reason readers lose
coherence in a difficult text is losing track of what pronouns refer back to. When an
author writes this phenomenon, these variables, or simply it, pause and explicitly
identify exactly what noun they are referring to from the previous sentence. This
establishes a continuous logical chain.
Visualizing the Structure: For highly complex texts, mental tracking isn't enough. Use
a graphic organizer or mind map to visually diagram how ideas connect. Draw arrows
from causes to effects, or map out how three supporting paragraphs all feed into
one central thesis.
Mapping text structure with a graphic organizer. Source: YGolub / Getty Images
3. Extracting Deep Meaning (The Macro-Level)
Understanding meaning means grasping the author's ultimate intent. It requires
synthesizing the details and the coherent structure into a single overarching message.
Identifying the Thesis or Main Idea: Every coherent passage revolves around a
central anchor point. In academic writing, this is usually explicitly stated in the
introduction or conclusion. In literature or persuasive essays, it might be implied.
Strategy: After reading, try to summarize the entire passage in a single, original
sentence. If you can't, you haven't grasped the macro-meaning.
Easy2Siksha.com
Analyzing Tone and Diction: How an author says something often reveals more
meaning than what they say. Pay attention to their specific word choices (diction).
Are they using objective, clinical language, or emotionally charged, hyperbolic
words? Identifying the tone (e.g., cynical, enthusiastic, cautionary) allows you to
detect the author's underlying bias and true intent.
Inferencing (Reading Between the Lines): True meaning rarely sits entirely on the
surface. Inferencing requires you to combine the textual evidence with your own
background knowledge to draw logical conclusions that the author hints at but never
explicitly states. If an author spends three paragraphs detailing the devastating
environmental impact of a specific pesticide, you can infer their underlying meaning
is that the pesticide should be banned, even if they never write the word "ban."
By systematically attacking a passage at these three levels, you ensure that you aren't just
reading the words on the page, but fully comprehending the architecture of the author's
thought.
6 Write an application along with a resume to a medical for the job of a Medical
Representative,
Ans: Application for the Post of Medical Representative
From:
Rohit Sharma
House No. 24, Green Colony
Ludhiana, Punjab
Mobile: 9876543210
Email: rohitsharma@gmail.com
Date: 28 May 2026
To,
The Human Resource Manager
Sunrise Pharmaceuticals Pvt. Ltd.
Chandigarh, Punjab
Subject: Application for the Post of Medical Representative
Respected Sir/Madam,
With due respect, I wish to apply for the post of Medical Representative in your reputed
company. I came to know through a newspaper advertisement that your company requires
hardworking and qualified candidates for this position. I believe that my educational
qualifications, communication skills, and interest in the medical field make me a suitable
candidate for this job.
Easy2Siksha.com
I have completed my Bachelors degree in Science from Punjab University with good marks.
During my studies, I developed a strong understanding of biology, chemistry, and
healthcare-related subjects. I also possess good communication and convincing skills, which
are essential for the role of a Medical Representative.
I am confident in meeting doctors, chemists, and healthcare professionals to promote
medical products effectively. I am a hardworking, disciplined, and sincere person who can
work under pressure and achieve sales targets successfully. I also have basic computer
knowledge and good command over English, Hindi, and Punjabi languages, which will help
me communicate with different customers and medical professionals.
As a Medical Representative, I understand the importance of maintaining good relationships
with doctors and promoting medicines honestly and professionally. I assure you that if I am
given an opportunity to work in your organization, I will perform my duties with full
dedication and sincerity.
I have attached my resume along with this application for your kind consideration. I shall be
highly thankful if you provide me with an opportunity to appear for an interview and prove
my abilities.
Thanking you.
Yours faithfully,
Rohit Sharma
Resume
Personal Information
Name: Rohit Sharma
Fathers Name: Rajesh Sharma
Date of Birth: 15 March 2002
Address: House No. 24, Green Colony, Ludhiana, Punjab
Mobile Number: 9876543210
Email ID: rohitsharma@gmail.com
Nationality: Indian
Marital Status: Single
Career Objective
To work as a Medical Representative in a reputed pharmaceutical company where I can use
my communication skills, product knowledge, and dedication for the growth of the company
while also developing my professional career.
Easy2Siksha.com
Educational Qualifications
Examination
Board/University
Year
Percentage
B.Sc. (Medical)
Punjab University
2025
72%
Senior Secondary (12th)
PSEB
2022
78%
Matriculation (10th)
PSEB
2020
80%
Skills
Excellent communication skills
Good convincing ability
Ability to achieve sales targets
Knowledge of pharmaceutical products
Good interpersonal skills
Basic computer knowledge
Positive attitude and teamwork ability
Languages Known
English
Hindi
Punjabi
Work Experience
Fresher, but eager to learn and work efficiently in the pharmaceutical industry.
Strengths
Hardworking and honest
Self-confident
Quick learner
Good presentation skills
Ability to work under pressure
Hobbies
Reading health-related articles
Travelling
Easy2Siksha.com
Meeting new people
Playing cricket
Declaration
I hereby declare that all the information given above is true and correct to the best of my
knowledge and belief.
Date: 28 May 2026
Place: Ludhiana
(Signature)
Rohit Sharma
SECTIONーD
7. Draft a memorandum to one of the marketing officers ww has been falling short of
targets in the recent past.
Ans: MEMORANDUM
TO: [Name of Marketing Officer], Marketing Officer
FROM: [Your Name/Title], Director of Marketing
DATE: May 28, 2026
SUBJECT: Performance Review: Recent Campaign Targets and Strategic Realignment
I am writing this memorandum to formally review your performance metrics over the past
two quarters, address the recent shortfalls in your core targets, and establish a clear,
collaborative plan to help you get back on track.
You have been a valued member of the marketing department, and your past successes
particularly your leadership during last years Q3 product launchdemonstrate your
capability and creative vision. However, my responsibility is to ensure our team meets its
strategic goals, and recent data indicates a consistent downward trend in your key
deliverables that we need to address immediately.
Performance Breakdown
To ensure we are both operating from the same baseline of facts, I want to review the
specific metrics from your portfolio over the last six months.
Easy2Siksha.com
Key Performance Indicator
Target
Actual Achieved
Variance
Qualified Lead Generation
1,500 Leads
950 Leads
-36%
Campaign Conversion Rate
4.5%
2.1%
-53%
Customer Acquisition Cost (CAC)
Under $45.00
$68.50
+52%
Email Open Rates
22%
14%
-36%
While individual campaigns can occasionally underperform due to market volatility, a
sustained shortfall across multiple channels suggests a deeper structural issue in the
strategy or execution. The current Customer Acquisition Cost is unsustainable for our
quarterly budget, and the drop in qualified leads is actively beginning to stall the sales
teams pipeline.
Identifying the Roadblocks
I want to be completely transparent: the goal of this memorandum is not punitive; it is
corrective. I know this current baseline does not reflect your actual potential or your
historical standard of work.
Often, a drop in performance is a symptom of underlying friction. Are you facing resource
bottlenecks? Has the alignment between our marketing objectives and your available
budget become disjointed? Alternatively, if there are personal challenges or external factors
impacting your bandwidth, I want to know so that human resources and I can support you
properly. We cannot fix a problem if we do not accurately diagnose the root cause.
Strategic Realignment and Action Plan
To reverse this trend, we need to shift from passive campaign monitoring to highly active,
data-driven optimization. Effective immediately, we will implement the following 60-day
strategic realignment plan:
Immediate Pipeline Audit: By the end of this week, I need you to pause all
underperforming ad spend. We will conduct a comprehensive audit of your current
active campaigns to identify where the funnel is breaking down.
Weekly Strategy Syncs: We will transition from our monthly reviews to weekly 30-
minute one-on-one sessions every Tuesday morning. You will be expected to bring
specific data points from the previous week and actionable adjustments you plan to
make.
A/B Testing Mandate: The drop in conversion and email open rates suggests our
current messaging is missing the target audience. Moving forward, no campaign will
launch without a structured A/B test for subject lines, ad copy, and creative assets.
Easy2Siksha.com
Resource Reallocation: If we determine that your current software stack or creative
support is insufficient, we will draft a proposal to reallocate departmental resources
to give you the tools you need to succeed.
8. Discuss the structure and planning of a business letter.
Ans: A business letter is a formal written communication used in business organizations,
offices, companies, and institutions. It is written for professional purposes such as placing
orders, making inquiries, sending complaints, applying for jobs, giving information, or
maintaining business relationships. A business letter creates a professional image of the
sender; therefore, it should be clear, polite, and properly organized.
The success of a business letter depends not only on what is written but also on how it is
planned and structured. A well-planned business letter helps the reader understand the
message quickly and creates a positive impression. Proper structure and planning make
communication effective, professional, and meaningful.
Meaning of Business Letter
A business letter is a formal document written between two parties for business or
professional purposes. It follows a fixed format and uses simple, polite, and official
language.
Business letters are important because they:
Maintain business relations
Convey information clearly
Create legal records
Improve professional communication
Help in solving business problems
Planning of a Business Letter
Planning is the first and most important step before writing a business letter. Without
proper planning, the letter may become confusing or ineffective.
The following steps are involved in planning a business letter:
1. Identify the Purpose
Easy2Siksha.com
Before writing, the writer should clearly know why the letter is being written.
The purpose may be:
Inquiry
Complaint
Order placement
Request
Application
Information sharing
Example:
If a customer writes to complain about damaged goods, the purpose should remain clear
throughout the letter.
2. Know the Reader
A business letter should be written according to the readers position, knowledge, and
expectations.
The writer should think about:
Who will read the letter?
What information does the reader need?
What tone should be used?
Example:
A letter to a company manager should be more formal than a letter to a colleague.
3. Collect Necessary Information
Before writing, all important facts and details should be collected.
This may include:
Dates
Order numbers
Amounts
Addresses
Product details
Correct information increases the accuracy and reliability of the letter.
Easy2Siksha.com
4. Organize the Ideas
Ideas should be arranged in a logical order so the reader can understand the message easily.
Usually, the order is:
1. Introduction
2. Main message
3. Conclusion
Proper organization improves clarity.
5. Choose the Correct Tone
The tone of a business letter should always be:
Polite
Professional
Respectful
Clear
Even in complaint letters, rude language should be avoided.
6. Keep the Letter Brief and Clear
Business people are usually busy. Therefore, business letters should be concise and direct.
Unnecessary words and lengthy explanations should be avoided.
Structure of a Business Letter
A business letter follows a formal structure. Each part has its own importance.
The structure of a business letter is explained below.
Diagram of Business Letter Structure
Business Letter
│
┌───────────────────────────────────────────┐
Easy2Siksha.com
│ Senders Address │
│ Date │
│ Receivers Address │
│ Subject │
│ Salutation │
│ Body of Letter │
│ Complimentary Close │
│ Signature │
└───────────────────────────────────────────┘
1. Senders Address
The senders address is written at the top of the letter.
It contains:
Name
House number
Street
City
Contact details
This helps the receiver know where the letter came from.
Example:
Rohit Sharma
Model Town, Ludhiana
2. Date
The date is written below the senders address.
It shows when the letter was written.
Example:
28 May 2026
3. Receivers Address
This includes the name and address of the person or organization receiving the letter.
Example:
Easy2Siksha.com
The Sales Manager
ABC Company
Chandigarh
4. Subject Line
The subject tells the main purpose of the letter in one line.
It should be short and clear.
Example:
Subject: Complaint Regarding Damaged Product
5. Salutation
The salutation is a polite greeting to the receiver.
Examples:
Dear Sir,
Dear Madam,
Respected Sir/Madam,
6. Body of the Letter
This is the most important part of the business letter.
The body is usually divided into three paragraphs.
(a) Opening Paragraph
This paragraph introduces the purpose of the letter.
Example:
I am writing this letter to inquire about your new products.
Easy2Siksha.com
(b) Main Paragraph
This paragraph gives detailed information.
It explains:
Facts
Requests
Complaints
Suggestions
The language should remain clear and polite.
(c) Closing Paragraph
The final paragraph ends the letter politely.
Example:
I hope you will consider my request positively.
7. Complimentary Close
A polite ending is written before the signature.
Examples:
Yours faithfully
Yours sincerely
8. Signature
The sender signs the letter and writes their name below it.
This gives authenticity to the letter.
Qualities of a Good Business Letter
A good business letter should have the following qualities:
Easy2Siksha.com
Quality
Meaning
Clarity
Message should be easy to understand
Conciseness
Use few but meaningful words
Courtesy
Language should be polite
Correctness
Grammar and facts should be accurate
Completeness
All necessary details should be included
Professionalism
Proper format and tone should be used
Importance of Proper Structure and Planning
Proper planning and structure help in:
Saving time
Improving communication
Creating a professional image
Avoiding misunderstanding
Achieving business goals effectively
A poorly written business letter may create confusion and damage professional
relationships.
Conclusion
Business letters are an essential part of professional communication. They help
organizations exchange information, maintain relationships, and conduct business activities
smoothly. Proper planning ensures that the message is clear and effective, while proper
structure gives the letter a professional appearance.
The planning of a business letter includes identifying the purpose, understanding the reader,
collecting information, organizing ideas, and choosing an appropriate tone. The structure
includes the senders address, date, receivers address, subject, salutation, body, closing,
and signature.
This paper has been carefully prepared for educational purposes. If you notice any mistakes or
have suggestions, feel free to share your feedback.
